I guided the creation of a completely redsigned UX vision that aligned product, brand, and technology. By rallying executives and teams around a clear future state, we set a roadmap for delivering the ultimate luxury digital experience.
Inspirato needed more than incremental fixes — it needed a vision that could unite the technology and product ignite the entire organization. I led the design strategy and pioneered the product process that mapped how the customers' digital experience should evolve over several quarters, defining the standards for future search, booking, trip planning, and concierge touchpoints.
Through research with members, employees, and executives, we uncovered gaps between brand promise and the experience the technology was delivering. We learned that fragmented tools created inefficiencies and a lack of trust. Our work confirmed the need for a single, cohesive product vision that reflected the luxury experience members expected.
My team led the company’s first long-term UX roadmap, showing how every digital touchpoint could evolve and the visual design language that would guide us.
My research team facilitated vision workshops where we collected perspectives from customers, executives, board members, and onsite staff to align on priorities.
I oversaw the creation of a refreshed visual design strategy that scaled across booking, billing, and account management for years to come.
The project delivered Inspirato’s first user-centric, multi-year digital roadmap, giving leadership and teams a shared north star. For the first time, the board and staff rallied behind the same experience principles, creating alignment across the organization. The framework became a foundation for scalability, informing future redesigns and enabling the launch of new digital products.
