Crafting Design Systems That Scale

For over a decade, I’ve helped teams translate complex strategies into elegant, scalable design systems that grow with the products and teams behind them. My approach blends user research, accessibility, and best practices to create systems that empower teams, increase design velocity, and elevate brands.

A Playful Design System for a Playful User Experience

Poing | 2016

Poing’s design system was built from the ground up to embody the energy of a social platform focused on fun and connection. I unified brand identity, UX, and visual design to deliver a cohesive, flexible system that made the app’s launch experience bold, intuitive, and instantly recognizable.

Reimagining an
Ecommerce Brand

Spirit | 2022

Spirit Apparel’s redesign transformed a dated retail experience into a modern digital ecosystem. By blending user insights with market trends, I led the creation of a refined design system and brand guide that elevated Spirit’s identity and positioned it competitively in a crowded market.

Desigining & Defining a New Brand

Lighthouse | 2023

Starting with just a name and a vision, I guided Lighthouse through the creation of a distinctive, modern brand system. Leveraging competitive analysis and user research, the result was a well-received digital identity and set the foundation for scalable digital brand growth.